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Brands, Loneliness, Reps and Joe Rogan
How rising levels of loneliness are making personal relationships the most influential brand vehicle ever. Sascha Burger @sbu Published...
Sascha B
14. Jan.2 Min. Lesezeit
7 Ansichten
0 Kommentare


The silent Thief of Sight
As Glaucoma Awareness Week comes to an end, we're going back to the basics, providing you with an overview of the fundamentals of this...
Sascha B
15. März 20243 Min. Lesezeit
50 Ansichten
0 Kommentare

The eye disease affecting 1.5 billion people globally and why Apple will make everyone care about it
Guessed it already? We are talking about Myopia (near-sightedness), which truly is a pandemic affecting people of all ages everywhere in...
Sascha B
4. März 20243 Min. Lesezeit
37 Ansichten
0 Kommentare


Setting measurable Marketing Objectives - It is easier than ever. A Blueprint.
All MedTech Marketers have been there: Discussion how in the world their objectives can be measurable, although their contribution is so...
Sascha B
5. Feb. 20243 Min. Lesezeit
12 Ansichten
0 Kommentare

The un-tapped Pool of MedTech Marketing Opportunity: Regulatory Affairs
A profession which has been looked upon as the closest thing to a MedTech company's internal DMV is increasingly becoming a significant &...
Sascha B
23. Jan. 20242 Min. Lesezeit
31 Ansichten
0 Kommentare

The healthcare technology of the year: GLP-1s
Welcome to 2024 - the year the world will understand the potential of GLP1s like Wegovy or Mounjaro. Yes, Novo Nordisk, the Danish maker...
Sascha B
9. Jan. 20243 Min. Lesezeit
9 Ansichten
0 Kommentare


3 Keys for Crisis Communications
If it is a recall, the announcement of an unexpected departure of a key person or even internal communications of bad news: there are a...
Sascha B
4. Dez. 20233 Min. Lesezeit
29 Ansichten
0 Kommentare


Cold e-mails I received this fall
This edition includes a flat 0! But also an 8/10. Enjoy the read! The September edition of this article seems to have hit a nerve, so...
Sascha B
29. Nov. 20234 Min. Lesezeit
20 Ansichten
0 Kommentare


Intro to the medical device reimbursement system in Germany
A high level overview of the rather complex medical device reimbursement system in European's biggest market Yes, it can seem like a...
Sascha B
20. Nov. 20233 Min. Lesezeit
91 Ansichten
0 Kommentare


Selling MedTech Start-Up products through a big organization's sales channels
Proposal of a simple 3-step framework Post-merger integration is an extremely interesting and difficult subject in medical technology. It...
Sascha B
24. Okt. 20234 Min. Lesezeit
43 Ansichten
0 Kommentare


Cold e-mails I received in September
There were many bad ones but also a few good ones. Enjoy! Being active on a few professional social media sites, (sales)people can find...
Sascha B
5. Okt. 20233 Min. Lesezeit
108 Ansichten
0 Kommentare

Aiming for 40% very disappointed customers
MedTech Marketing take-away from Earlybird's Annual Limited Partner/Founders Day A great day in Berlin Earlybird Venture Captial hosted...
Sascha B
22. Sept. 20232 Min. Lesezeit
36 Ansichten
0 Kommentare
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